Thursday, November 6, 2008


Friday, 7 November 2008 @ 1.17pm

I still find myself thinking like an Editor. I'm still working and functioning as one. Yes, I've been part AE but my core was an Editor. I dealt with words. I dealt with designers. I was in control.

This is a whole new ballgame for me. I'm dealing SOLELY with clients. Yes, I've had experience with clients, but now I'm ONLY dealing with clients. I don't need to worry about the whole process because the next time I see the product will be at the mock up stage.

What happened to me organising and writing? And doing the pagination? And briefing designers? And brainstorming? Is it really all gone? I've been sitting here for the last two and a half days and I'm still not used to it. I feel like the other half of me has been torn away.

It takes time. Yes I know. I'm not worried or panicking about being an AE. I just need to learn how to deal with invoices, and quotations and handling media. I've been asked to help strategise on a re-branding for our client so we can present our proposal at the end of the month. The only way I know how is to research, use contacts and write a report. Is that what an AE does? I dunno. That's what an Editor does.

I'm confused. But let me get the hang of it. I'll wow them. And if I ever go back to working as a writer/editor, then there'll probably be a new post saying, "I'm an AE. How do I work and function as a writer/editor?"

1 comment:

Ms Martha Moore said...

WOW them anna!!

u can do it!